Privacy Policy

Security and Privacy

We are committed to handling your personal information with high standards of information security. Personal information provided on the website and online credit card transactions are transmitted through a secure server. Any of your personal details will only be used by to ensure that we deliver an excellent service to you, to process and deliver your order to you.

We will never contact you by email to ask you to send or confirm any of your personal details, if we need any information of this nature we will only contact you by telephone.

Never send any sensitive information, such as passwords or credit card information, via email.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


How We Use The Information We Collect

We use the information we collect for various purposes, including:

  • To complete your purchase transactions
  • To provide the services you request
  • To send you our catalogs and other offerings by mail
  • To identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you
  • To notify you of product recalls or provide other information concerning products you have purchased
  • To improve our merchandise selections, customer service, and overall shopping experience


You will receive promotional emails from us only if you have asked to receive them. If you no longer wish to receive email from us, you can click on the "Unsubscribe" link at the bottom of any email communication sent by us. Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.



Questions, comments and requests regarding this Security and Privacy are welcomed and should be addressed to Customer Services Department, quoting Security and Privacy Enquiry, at Customer Services, SF Umbrella Canada. #148, 13071 Vanier Pl, Richmond, BC Canada V6V 2J1 or by emailing us on

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